We gave ourselves a month to play with no funding and it became nearly two. This was due to our genuine optimism and general reluctance to return to a society that was ordering its citizens to stay inside.
The funding didn’t come as hoped and the economy falling into a dark pit was an unfortunate coincidence. While hiking, it was easy to hope and reassure ourselves it was going to work out. When in town, the reality of our situation became gradually clearer as the already long list of chores continued to lengthen.
Starting a business is difficult and we knew this. Starting a business during a pandemic when no other businesses want to spend their precious money investing in a never-done-before idea should have been an earlier wake-up call. Our belief in the idea was strong but at some point, the business brain must speak louder than the hiker heart.